What incentive are you talking about ? Why is unsubscribing a good incentive ?
And are you saying when you mark an email as spam, your mail provider will give them a bad spam reputation score ?
And are you saying when you mark an email as spam, your mail provider will give them a bad spam reputation score ?
It is a common mistake in organising workflows involving humans. It works beautifully on small groups but collapses under its own weight at scale. You will always be swimming upstream.
If you will allow me to take some liberty, this is comparable to communism vs capitalism, in practice. Loosely. :)
And yes: clicking spam makes google lower their reputation , eventually spam holing all their email directly (= disincentivising bad behaviour ). This means that now, suddenly, the company and you have the same goal: not to send you email you would consider unwanted. Currently, they can get away with spam by calling it a mailing list and adding an unsubscribe button.
Capitalism reward some dishonest behavior by its nature, because the ultimate reward is money (thinking of tax evasions, stealing..) . Communism also rewards some dishonest behavior, but not the same kind (it's more like work the least to earn the same)
If you click "report spam", their spam rate goes up. And after it goes past a certain %, Gmail and other clients will filter them into the "spam" folder