Which they mention they'd still have to implement workarounds for if they adopt Rust, so I'm not sure I understand that selling point.
For C programs Windows happens to be the odd one out for lots of things. It's annoying with its unloved C compiler, missing unix-ish headers and tools, string encoding pains, very different packaging story, etc.
So I think the motivation here is they'll solve just that one CRT problem now, and will have fewer Windows problems to worry about later.
I've done that for pngquant. I can build things with Cargo rather than explain to users that `make` may be `mingw32_make`. I can parse options with Rust's getopts, rather than getting bugreports that Visual Studio can't find `getopt.h`. These aren't hard problems. I could have solved all of them, but I don't have to!