At a more technical level, the approach we take in this paper (and most of my research) is fairly orthogonal to what most AV vendors are doing. Even compared to the AI based solutions.
The idea here was to throw away everything we know about the file being a valid Windows PE binary, and try and let the network learn what it needs on its own. Its making the problem harder, but allows us to re-purpose the same code for PDFs, Word Docs, RTF - basically any file format we can get data for. This gives us a lot of potential flexibility that others don't have.