For example, you can post the same remarks criticizing functional programming in a post about C# or Java and get upvotes, while the same post in a Haskell discussion will be downvoted. You can try the experiment yourself to verify it.
This applies to companies as well - you will be upvoted for pro-Microsoft or anti-Google posts in a news topic about Microsoft, and the reverse in a news topic about Google. This is because people who use Microsoft products will be very interested in Microsoft news, but not interested enough in Google news to go and downvote opinions they disagree with there.