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I think they used BitPay, so they likely had BitPay convert to dollars instantly for every transaction and never received Bitcoin themselves.

ouch

Realistically, they won't be storing any bitcoins, they will immediately convert it to USD.

Isn't this one of those questions that BTC advocates always crow about being one of the best things about BTC: complete transparency?

Someone else mentioned they used a third party payment service, so that might not have the exact amount they've received over time.