If SEO Experts Tell You These 5 Things, Don’t Hire Them

At a certain tier, much of this is false.

Instant results? Very possible, so many sites are so poorly configured, a sitewide metarewrite and a single indexing request ( and other means to coax googlebot to visit )can put a site from barely indexed to first for hundreds of terms.

Good keyword research can identify openings in the search market with literally no competition.

Social signals? A matter of priority, there are quite a few audiences where social should have a low priority compared to other channels. Ready to run a Facebook contest for Std testing? Mobile drug testing, Funeral Homes?

I still see people with attractive,expensive sites where the last web agency never turned off sitewide no index after launching a WordPress site. For Global brands!

The author's crash course was insufficient to be giving advice.

How is UX/engagement measured. What metrics? How can you influence those metrics?

Cheap content? Are all topics expensive? General reading levels are pretty low and the global market offers many opportunities.

In spirit it all holds true ... But these type of banal observations don't scratch the surface of what is possible and How things are done

4 to 9 months! For my team, that would mean a client has paid between 8 and 30k before I can even show returns?

I've made sales in hours .. literal hours after launch. So much fluff in SEO thought.