What do you mean by 'pushing Facebook'? Is someone with a blog 'pushing Blogspot'? I'm guessing they started on Facebook because it's free and that's where people are. You seem to be judging it like a startup whose primary aim is profit.
> I can't help but strongly dislike rappler for being part of facebook's effort to destroy the internet with their internet.org thing
They weren't just users of Facebook. They were involved more deeply in Facebook and spreading Facebook.
https://www.rappler.com/technology/87234-rappler-smart-commu...