GitHub's technology predictions for 2018
github.com
github.com
If anything, this points to companies keeping better track of their data, understanding why they have it, and making rational decisions about what to collect and when to delete it.
Also, I expect that companies won't be allowed to make their own decisions about this - outsiders will make demands and this will eventually result in more regulation.
My prediction as funding begins to try up, data science will go under a moment of crisis, and come back stronger with greater ai integration.
I'm already hearing feedback from my local angel group that its(big data) not replicating,not producing sales results, or not business profitable.
Also the ad apocalyse will continue.