So who here purchased Old Spice or had it purchased for them (which was the original aim of the campaign by all accounts) post Old Spice Guy? I know I've considered checking it out but my aftershave purchase cycle is pretty long (years?).
The Old Spice brand is on more than just aftershave. The real question is how much more brand awareness did Old Spice acquire because of this campaign, and how much did this campaign change the brand image from "something you remember your dad using" to "something that you'd consider buying for yourself."
My girlfriend has nagged me to try it, but I still see it as something my grandfather wore.
I did; I bought the classic scented body wash. I also finally invested in a loofah (I used to use a bar of soap). I'm rather happy about it. Normally, I wouldn't consider myself someone swayed by advertising, but that guy Isaiah's hilarious. So I figured, why not :)