It's very difficult to jump off the train of kipple. On one hand, it's hard to make unwanted items useful again. Barely anyone will accept old electronics for free, tiny items like gifts and poscards are destined to be burned like the flowers in the article.
On the other hand, there's an expectation that everyone will keep getting new things. Family will notice the same sweater as last Christmas. Coworkers will organize Secret Santa where 90% of gifts serve to satisfy curiosity and nothing more, doomed to be thrown into a bottom of a drawer. Sellers will try to push for replacements instead of fixes once items start showing signs of wear.
For me, the journey didn't start from flowers, but from living in many places for a short time. Every kilogram off the back makes moving (and, conincidentally, life) easier. This minimalism blends well with the idea of overproducing, and now I know the word - kipple - that describes what I'm trying to fend off.