How neutrality locks in the web's 'Hyper Giants'
theregister.co.uk
theregister.co.uk
Trick is, that sort of premium service requires an outlay of capital. Equipment may need to be bought, fiber lit, configurations made.
Blocking Net Neutrality, however, would allow the telecoms to enforce artificial scarcity on a per-protocol basis to increase profit disproportionate to any increase in capacity and with almost no capital outlay.
The actual issue isn't whether or not it's wrong for an ISP to accelerate content from a given provider. The issue is whether an ISP should be able to artificially constrain already-promised supply based on largely-arbitrary definitions they control and can game for increased profit.
As there is no Net Neutrality requirement, the ISPs could --today-- create agreements with terms that explicitly lay out QoS based on protocols. There is nothing stopping them from doing so, except for the fact that they'd be required to communicate those terms to the public and that they'd be taking a gamble that some upstart would break ranks.
This squeeze only works if they all agree on the QoS policy and, industry-wide, the peering agreements all change. (If the peering agreements build in QoS, a consumer-side network can't effect a lack of QoS. Everything will have already been throttled upstream.)
This is a horizontal collusion play in plain site.
The author suggests that already now a company like Google can use money to set up a "parallel" Internet. Because it's closed, they don't need to uphold any regulation. But they can use them to shorten the number of hops a package has to take to travel between two computers.
What you just said was pretty much his point. By decreasing the number of hops you are speeding up the connection (maybe not, but let's say so for simplicity).
His point then is that net neutrality has always been a fuzzy concept. Because even now you can boost your speed by spending a lot of dollars, for example buying servers as you point out.
I won't comment if its a realistic comparison, but I definitely found it an interesting pov: food for thoughts. :)