Can you elaborate on why you feel this is grasping for straws? From my admittedly limited view point, they see the writing on the wall to compete in the future and know that they will become irrelevant if they cannot offer a competing service. They basically thrive on being "Not Walmart", so it's probably good that they also create a form of same-day that meets and exceeds whatever Walmart ends up with.

I'm curious how this is grasping.