I remember there were no significant programs broadcasted during the day in NL ( ~1980 ).
Now the average adult in the US watches 5 hours a day, 35 hours a week.
Were they wrong?
Now the average adult in the US watches 5 hours a day, 35 hours a week.
Were they wrong?
I used to be in the Nielsen TV surveys, for the manual data entry (IIRC they had a thing that attached to your TV but I wasn't in the automated survey portion). They had some tiny reward program with a dollar showing up in the mail every once in a while. I believe the average person is probably a little like me and too lazy to fill in every single thing they watch and self conscious sometimes, too, about self reporting too much. The manual diary was pretty laborious.
http://www.nydailynews.com/life-style/average-american-watch...