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I am confused by this comment. You pay ISPs for connection to content providers (assuming net neutrality). It is normal to expect people to pay the content providers for the content itself either directly or through watching ads. You can argue (and I would agree) that some content is not worth it, but this is not ISP related (again assuming net neutrality).

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The comment is that you can no longer assume net neutrality. Under the assumption that your ISP does the equivalent of bundling television channels, you'd have end users look at their "package options" and go "no, of course I won't pay you an extra 10$/mo for Facebook with ads". GP is looking forward to the Schadenfreude.

It didn't happen with TV so I'm not sure the schadenfreude will really take effect.

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