Not to mention that much of the stuff that gets released in huge quantities can actually be used as a natural resource. Instead of capturing and using it we're throwing all the stuff away.
Therefore, any way of looking at the environmental issues is good - anything that can be tackled should be tackled.
Let an actual free and fair market solve it. When externalities have to be included in pricings (be it insurance premiums for superfund cleanup, earmarked money in trusts for cleanup, or simply preventing emissions in the first place) instead of having them shouldered by society, the market will by itself weed out companies doing excessive environmental damage.
Do you have any data to support this fairytale?
Ideally, yes, but that's like saying "we'll just use nuclear fusion to meet our energy needs."