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It looks like the movie industry is finally gaining a little sanity with Movies Anywhere (https://moviesanywhere.com/welcome), I really want something similar for TV and the other streaming services.

Does anyone know how the stakeholders managed to come up with Movies Anywhere? _Someone_ managed to get everyone talking. Could such an approach work for TV and VOD as well?

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It's based on Disney Movies Anywhere. If you've bought a Disney movie in the last few years that comes with a digital copy, you'll have gotten a code to redeem on DMA. Movies Anywhere seems to be an expansion of that to drop the Disney-exclusive branding and include content from other studios.

https://www.theverge.com/2017/10/12/16462824/movies-anywhere...

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