1. Meet face-to-face with prospects in our area, either by cold-calling, cold-emailing, or walking-in
2. After #1, we asked for referrals for to other prospects
3. Next we started with cold-emailing across prospects in the US
4. Conferences
5. Local Meet-ups
6. Mailers / post cards
7. Facebook Ads
So far Facebook ads has been our top performing channel. Our SaaS targets commercial pools with lifeguards.
Seems I may need to reconsider Facebook Ads...
One related item to keep in mind. Before you start selling lots of customers, potential customers will give you feedback a request/ suggest features. It’s important to try and separate those into “some one is suggesting a feature” and “you need this feature in order to sell your thing”. Don’t get stuck implementing every suggestion just to find that no one will pay for them no matter how many you have. You need to concentrate on the features that truest will sell the first 100 customers.
I can’t tell you how to decide that. Only you with your domain knowledge can decide that.