> Lee Atwater, former chairman of the Republican National Party (
https://en.wikipedia.org/wiki/Lee_Atwater ) literally said that the key to republicans winning in the south was couching racism in more palatable euphemisms.
What he literally said was this:
> You start out in 1954 by saying, “Nigger, nigger, nigger.” By 1968 you can’t say “nigger”—that hurts you, backfires. So you say stuff like, uh, forced busing, states’ rights, and all that stuff, and you’re getting so abstract. Now, you’re talking about cutting taxes, and all these things you’re talking about are totally economic things and a byproduct of them is, blacks get hurt worse than whites.… “We want to cut this,” is much more abstract than even the busing thing, uh, and a hell of a lot more abstract than “Nigger, nigger.”
But think about what that is. It's a strategy for destroying racism by abstracting it into non-existence.
You have these racists who hate black people because they think they're inferior subhumans, and then a bunch of regular middle class people who don't care about race at all and just want their tax dollars to pay for their own kid's school instead of some stranger's kid, but they end up together in a majority coalition.
If you strip off the second group of people and give them what they want directly without any racial component then the first group loses all their political power. They go from 60% of people you can't ignore to 0.2% of people you can ignore.
And you can't pretend the outcome is the same either. A person can't change their skin color the same ways they can change their finances.