I'm not sure I'm following your points. You're moving back and forth between enormous historical and current problems and sweeping the platitudinal meat under the rug.
It's easy to point to those problems and say,"Yeah, but this is nowhere near what it used to be!". If a global, location and interests tracking system looks like a duck, then it's probably a duck.
Disclaimer: I work for an advertisement company. Opinions are my own.