I get your point, but how many of these tech companies will actually authorize their employees who know what they're talking about to speak freely with tech reporters about how their system works? I would figure most would redirect you to a PR flunky to feed meaningless corporate-speak to any reporters, and then it's all "Netflix uses the latest internet technology to ensure the best possible viewing experience for all viewers around the world. Unfortunately, the specifics of our system are proprietary and we are unable to discuss that."