Blocking ads is not stealing. Get a better business model.

As the author, I didn’t suggest that anyone, including myself, DDOS a site. I said it “made me want to,” which is quite a different thing.

I’ve never done that, nor would I ever. First of all, it’s not worth my time. Second, have you never had any dark thoughts that you haven’t acted on, and had no intention of acting on?

If you say you haven’t, I know you’re not telling the truth. That is a rant blog, not a PhD thesis. As such, it has many rants, that one included.

Serving adverts from your own servers, especially as plain text, is a good way to make sure they don't get blocked. At the least it will probably require positive user intervention.

It is more work though as you won't be able to deal with a network. The ads might be of a higher quality and more interesting to your readers though.

I feel so guilty. I realize I was stealing when I pulled the curtain on highway ads as I rode the bus to the beach.

Blocking ads isn't stealing, nor is it immoral. Those who go to the trouble of blocking advertisements tend not to be the ones who would click on an ad or, once said ad is clicked on, purchase the product advertised.

But DDOSing a site is immoral, and can be illegal. Shame on the author for suggesting it. It absolutely ruins what could otherwise been a decent argument.

True. Is embedding ads deeply into the content stealing from the viewer? Like a product placement in a movie? The more people block ads the more content producers will move in this direction.

Blocking ads is a more and more widely required feature by users that advertisers as well as product companies will have to deal with. Demonizing doesn't seem to be the best strategy...

Blocking people who block ads is fine as well IMHO