You don't agree to a TOS by watching TV and listening to the radio, the internet is fundamentally different from those media.
Consenting to requests from google.com does not guarantee or imply consent from adservices.google.com, so if google.com tells my browser to please fetch resources from adservices.google.com I'll tell them to go away.
Personally, I use a giant blocklist [0] of domains I do not wish to request resources from.
As a comparison, if you invite a friend to your house do you expect them to show up with 50 other people? Would you be upset with your friend for assuming it would be okay to invite other people to your house without your consent? Is it morally wrong to tell your friend they may not bring other friends to your house without your approval? If you agreed to letting them bring friends over, are you okay with any friends or is their neo-nazi friend not allowed?
[0] http://someonewhocares.org/hosts/
>You don't agree to a TOS by watching TV and listening to the radio, the internet is fundamentally different from those media.
You don't agree to a TOS by visiting a website either. Agreement is usually done when registering an account and even those are limited in any legal ability to enforce it.
To use your analogy though in the context of this paper... It would be more like if your friend only wanted to hang out at your house if everyone could join, and you told your friend everyone was allowed to come in, but then you secretly kicked out one person and managed to trick your friend into thinking the person you kicked out was still there because you knew everyone would leave if they found out. Sounds pretty selfish to me.
But if you say no, your friend has the choice of whether to come alone.
Anti-anti-adblocking systems prevent your friend from making that choice.
The anti-adblocking systems are the equivalent of coming over anyway but complaining about not being able to bring 50 friends the entire time. Anti-anti-adblocking systems are telling them to shut up or don't come over.
There's something to be said about people who repeatedly invite the friend over who constantly complains about not being able to bring 50 friends. I tend to respect sites who ask me to disable my ad blocker: I just won't visit their website.
A low traffic site doesn't make enough to sustain from ads. The proper response isn't to push traffic away - it's to find a business model that works. Ad based models are increasingly not working.
Do you go into stores and demand they take down the displays that you don't like while you're shopping?
No, but stores are usually happy for me to not look at the displays if I don't want to. Staff don't follow me around putting up displays in front of the shelves I'm looking at, sneaking things I don't want into my basket, or following me after I leave the store to keep showing me displays. Nor do they outsource these things to unvetted lowest bidders, and swear off responsibility when the people they've contracted steal my car whilst I'm in the shop.
* Avoiding the privacy implications of ads without restricting access to content
* Avoiding browser fingerprinting through checking which ad-blocking lists are enabled
* (More arguable) Enforcing 'Acceptable ads' policies
* (More arguable) Enabling ad replacement programs such as Brave.
Guaranteed that something like this would also block ads that are "site served" (e.g. Facebook's ads) though. Pretty difficult to make a privacy argument there since you're tracked exactly the same way there by nature of using the site.
But then, for site served scripts, the provider could sufficiently "tangle" it with the rest of the scripts as to be inseparable, so it's a lost war in the end and your point still stands, I believe.
I can't comment on.morality because it is inherently subjective but there is no legal problem here.