Whether you think the EU will actually accomplish what they say, that's another story. My guess is, it is very likely that the process will be more transparent and allow more leeway, versus what is going on in Vietnam -- a single political party controlling opinion through opaque military concerns. All nations / parties / political philosophies produce propaganda and advocacy pieces, that is not news. Vietnam, however, has never been known for generous press freedom. In fact, it recently has been cracking down heavily on all opinion points that do not reflect the ruling party (https://www.economist.com/news/asia/21731192-american-indiff...).
I don't see an equivalent in the EU right now, to be honest. Once Western governments start arresting bloggers and journalists for having an opinion differing from the government like Vietnam is doing, let me know.