It's obvious they're riding the fame of Apple/Steve Jobs and that's a shame but good for them if people are dumb enough to think these Jeans might be made by Apple. On a sarcastic note, why not ride the cryptocurrency wave and call your next pair of Jeans: Steve Job's blockchain jeans
I know Apple and Steve Jobs are closely linked but I’m surprised Apple would have any claim to its former CEOs name.
It's bad in one sense on the other hand that they are doing it but it's kind of nice that Apple wasn't able to do anything about it. It's hard to figure out which one should you support.
But I did like that J, quite the brilliant rendition.
I was kind of hoping (maybe based on the headline) this would be more "punk," kind of like Eric Boucher calling himself Jello Biafra to piss off Kraft Foods.
Clothes? If I could trademark the "Steve Jobs" name I'd use it for a recruiting company!