I'll take that table-turn! Well my intuition here goes like so: think back to the first moment in life you heard about a "lever" --- then "synergy". Chances are, the former was an illuminating childhood moment when simple levering was first powerfully demonstrated to you by a peer or parent, and tickled your inner engineer/fixer-upper/tinkerer. Chances are, no comparable "engineerish" moment occurred when you first encountered the latter.