Any site that doesn’t control the content of their ads deserve to be starved out of business as fast as possible by ad blockers. That is: I don’t mind ads, I just don’t accept “adtech”.
Advertisers tend not to be willing to give that much control to whatever medium they're advertising in. More often than not, they can dictate terms because they drive revenue.
I understand that. But once adblocking ensures that the cost of an impression via an “ad network” is an order of magnitude higher than the alternative - their trust will likely increase.
And they then use that leverage to attack the readers/viewers. Speaking for myself, I will see the internet wither and die before I'll accept that as a valid model for anything.
Well advertisers have clearly shown that they can't be responsible with the controls they have. It's time their tools are taken away. I'm not sure that how this should happen, but this is a clear sign that something in this system is seriously broken.