* simple text-only ads
* give the advertisers the tools to generate text content that is minimally distracting, maximally invasive, maximally creepy, and maximally personally-identifying
"$35,000 in debt, unemployed, recently dumped and insecure about your male sexual identity? You deserve this special price on Axe Body Spray..."
The buzz alone would get people to turn off their ad-blockers just to see what content gets generated for them.