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"making iPhones last as long as possible is an important part of that." ... Then I suggest that you do something unheard of and really stretch Johnny Ives to come up with the unthinkable, nearly impossible, design task....an easily replaceable battery.

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Yeah. People talk about how nice the phones are, but honestly, I feel like Apple takes the easy way out in this regard. It's easier to make what they do when you don't have to worry about letting users services the device. The flip side is, when everything is so tightly tied together, the quality has to be that much greater. They should be held to a much higher standard because they have no one to blame but themselves.

In this case, this is completely on them.

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