Animated ads actually give me sensory overload. If a site could promise non-moving ads, I'd gladly whitelist them. It's amazing how many sites think you'll just accept incredibly intrusive and annoying banners.
Now I just siphon the images into a rss feed. If they want my eyeball they better start putting up banners like they used to. Active content can fuck right off.
Some sites I use a lot, I have enabled ads just to be friendly to the site. These sites also seem to have mostly acceptable ads, so it's not intrusive.