Yeah, any site that pops-up "pls whitelist us!!" gets an instant X on the tab from me. It sucks, but I will never tolerate ads of any kind, no matter how good or bad. To me, they are done, along with tracking on the web (including mobile).

Oh, and before you scream at me, what about people that simply disable JS, which is basically how all of this works anyway.

I'm not entitled to a free web, I get that, but ads are a failing revenue model due to years of sustained abuse, and that damage is not going to be reversed ant time soon.