Twilight, the Anti-Fan and the Culture Wars

I suppose there are reasons pushing for the study of recent popular culture (easier access to interviewees, for one), but often I get the feeling that things get lost in the recency and media attention: studying Twilight has this weird trendy/journalistic feeling to it, no matter what angle you take on it, and we don't currently have much perspective on how it'll play out. I'd much rather see the "anti-fan" concept (which is interesting) studied with a less recent example where we have a lot more distance on the height of the fandom/antifandom, e.g. by studying the disco-haters of the late 1970s or some other example > 5 years old.