> Socrates didn't charge for "education" because when you are in business, the "customer starts to become right". Whereas in education, the customer is generally "not right". Marketeers are catering to what people want, educators are trying to deal with what they think people need (and this is often not at all what they want). Part of Montessori's genius was to realize early that children want to get fluent in their surrounding environs and culture, and this can be really powerful if one embeds what they need in the environs and culture.
This is so true on so many levels. Schools and university came to mind immediately. For me, the most striking fit is to educational articles and blog posts on the web.
When the www was young it was full of stuff that catered my intellectual curiosity. Nowadays content creation is driven by keyword research, search volume and CPC. After three paragraphs I usually know this will end in a call to action. Not that there wouldn't be any interesting stuff out there, but it is drowned in a sea of ever repeating trivialities.