That's approximately 100 lava lamps each at 100W = 10,000W = 10kW/h * 20.4 cents = $2.04/h * 24 = $48.96/day $1,489.20/month.
Ignoring the fact that is very little money in Silicon Valley. Lava lamps consume a large amount of electricity in order to generate the heat they need. There are cheaper better ways to generate randomness, this is purely for spectacle clearly.
It makes me nervous more than anything. If that's the front they put up, inside is there a Rube Goldberg machine that triggers DDoS protection?