@exline: Appreciate your response. Am replying a little late, but was deep in the jungles of India [seriously] for the past few days. Quality of Code:I have found the best guys possible, within my means. I will trust them. Nothing further is possible. Development vs Sales/Marketing: Thanks for flagging this up. Being an architect, project manager and designer, I hear you on the create vs evangelize challenge. We are on to it. Lots of user-feedback and testing based on UI's and interaction demo's [knocking stuff together as flash presentations and pptx files (it is low, I know)], some cryptic splash pages, a few fire-hose twitter accounts that are trying to create some buzz [but only bot-followers till date, etc. And friends. Lots of priceless friends and well-wishers. Within all this, a tech co-founder would have been ideal, but the heroes currently writing the code have their own startup dreams to chase, kids to send to school, and mortgages to pay. Nothing is perfect, I guess.