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I'm sad that 13 people at HN have voted this up so far. I did the opposite. Uncov was incisive. This is warmed over and semiliterate.

Complaining about startups being "web software" is like complaining about them using the color orange. There are too many fucking orange startups, FOR REALS, YO.

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Fluff is like entropy, it only grows. I start to think that paywalls could be our last chance to contain it.

Global net fluff might only grow, but there is a long and illustrious history of pumping entropy out of a non-closed system, and therefore keeping the bit you care about (kitchens, online communities) cool and contentful.

The place has kept fluff nearly constant for a long time now, ostensibly by explicitly pumping it away. This fluff is no fluffier than the fluff of last year, or the year before that.

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