Personally, I look for an aggressive appearance, good utility in bad weather, and (now) plenty of cargo space.
I'm less concerned about safety and reliability, though obviously I don't want to be driving a deathtrap with loads of maintenance costs. To sanity-check the latter, I look at https://www.carcomplaints.com/ .
In cases of cargo moving (dump dropoff, IKEA pickup, Home Depot), it's typically adult-only trips, so it's really just vacation that's the case where we need a full load of both passengers and cargo. Since vacation is only a few times a year, we figured we'd optimize for the common case and plan to rent a larger van for those instances if necessary, or look at other alternatives, such as a roof box, trailer, whatever.
If you are look for value go with a Hyundai. And I'm not saying this because I'm Korean (or the fact that my birth city is known as Republic of Hyundai due to their reach into every economic sector) but it just doesn't make sense to pay for a Toyota or Honda badge when all the stuff Hyundai gives you included with base costs extra at other dealership. Especially now with the release of i30N (possibly coming to N.A.), built by the guys who brought you Audi and Lamborghini cars (basically an Audi), it's hard to shrug off Hyundai for the extra options and value they include for the base price of competitors. TLDR: You want to go from A to Z for the best bang for your buck.
Having said that, stay away from KIAs if possible. No Korean I know will ever defend it.
Are you talking about this channel: https://www.youtube.com/channel/UCsqjHFMB_JYTaEnf_vmTNqg/vid...
I'm guessing not, since it seems to be almost entirely focused on the high end market. Does he have another channel or something? What am I missing?
My preferred channels are Alex on Autos[1] and sometimes saabkyle04[2]...
Most people don't need a car that's fun to drive, they need a car that is safe, reliable, seats X number of people (depending on family size, carpooling, etc.) gets them and their stuff from point A to point B consistently (differs if you ski, or are a contractor, etc.), and does it at a minimum annual cost once maintenance, gas, insurance, etc. are factored in.
If you drive for fun or race, then reliability isn't your biggest concern, and you probably don't care whether it has more than two seats or any semblance of trunk space. You're going to care mainly about performance metrics.
And then there's aesthetics - which again depends on how much you care about those things.
I mention this because if a person states their preferences across the attributes they value in a vehicle, it is quite feasible to have a detailed (if not "objective" then at least a rather neutral-point-of-view) discussion about the matching set of vehicles and what they offer across the dimensions.
I suspect that historically Mazda made a mistake of pricing their cars too low. The Toyota Corolla appealed to NA buyers because it was seen as a "good" car. Mazda cars, in comparison, were seen as "cheap" cars.
I have a Mazda 3. It is honestly a driver's car. Not in terms of raw performance. But I've been driving it since 2008 and it is still a joy to drive every single day.
(It's matched the Corolla for reliability, too! Aside from the damn wheels. 17" rims with low profile tires = rims perpetually getting banged out of whack by potholes. Annoying, but not exactly a mechanical issue with the drivetrain)
But then I'm driving again and the smile is ear to ear.
I distinctly recall Mazda topped reliability charts in Germany (ADAC? TÜV report? memory fails me) a couple years ago.
Mazda is basically loosing all comparisons tests in Europe. They do not beat competition with economy or performance. Build quality is also not the best. https://www.auto-motor-und-sport.de/vergleichstest/golf-octa...