There are people with the role "Happiness Hero". This is new to me, can anyone explain? What do they tell future employers?
And then you describe your actual duties and experience.
I don't think titles matter at all because they're always different everywhere you go. The only exception is if you're a committed ladder climber and you're going from one place with a rigid hierarchy to another similar place. In this case jockeying for title position can be important.
Most of those people will likely end up at other startups anyway.