> Ad sales is an active pursuit. If you're waiting for people to find you, you're doing it wrong. If you're expecting advertisers to know what space to buy, you're doing it wrong. If you're not thinking in terms of campaigns and strategy, you're doing it wrong. If you're not pursuing ongoing relationships with agencies, you're doing it wrong.

Ok, sounds fair. How do you go about doing that? I have a site, http://langpop.com that could use some better advertising than AdSense, but I don't have a very good idea about how to track someone down that would pay to advertise on it.

I have some other sites where there's a more direct connection that I could make between who might want to advertise, and thus chase those deals a little bit more easily, but with that, and others that I've done, selling ads just isn't in my repertoir of skills. You've convinced me that either it should be or I should find someone who is good at it... any ideas how? AdSense is very easy to get started with.