The patreon/kickstarter model is much better, but the issue with that from the industry's perspective is that it pays artists more or less directly from their fanatical core of devoted fans. You see this model at work on Twitch as well, where a small group of "subscribers" can support a stream that is viewed by the much larger group of followers.

The reason the industry doesn't like it is it requires fanatical fans. It doesn't fit with a model of bland, mass-appeal content; the kind of stuff that everyone likes but nobody loves.