Neural networks really are pretty magical for a lot of image based problems these days. The impact for text problems is so far decidedly not magical, though there are starting to be some tantalizing results in my opinion.
Given enough time, energy, and computing power, you could just precompute every possible outcome and call it a neural network. You'll be praised as a genius.
Neural nets have been very successful for a lot of things while also being overhyped, but dismissing it all as marketing hype is throwing the baby out with the bathwater.
AFAIK we don't know how much of that generalizes.
...With better performance than human, that is pretty magical.