We already serve up content based on people similar to you or making similar choices as you, why not health forecasts?
If I eat healthy, exercise, get the proper amount of sleep and am not addicted to drugs, why not show me how other people with similar habits as me are doing, instead of averaging in people who treat their body like a dumpster?
Showing me the life expectancy averaged across an entire country of 300 million doesn't motivate me to do anything. There is nothing I can do that will make any impact on that number. By this logic we should show life expectancy as the average of the entire planet, that would be the best wouldn't it? No.
Showing people an accurate life expectancy however, could motivate them to make changes to their lifestyle or stay the course if they are happy with it.
I don't know, maybe people just have negative knee-jerk reactions to anyone proposing individualist sentiments.