The author is making the point that code readability is ultimately in the eye of the beholder. I've come to share the author's views, and I have to say I don't hear it said much in programming culture. At most places I've worked, there's this culture of constant refactoring under the guise of "continuous improvement," when really, if you look closely, it's really motivated out of disdain for the last developer's programming style, and in my opinion, a general aversion to reading code.
Reading code is about 10x as hard as writing it. It takes more concentration, it's less fun, it's harder, and it doesn't impress anyone. You have to know the language better than the person who wrote it, because not only do you have to understand why the code does what they intended it to, but you also have to understand why the code does other things they didn't intend (a.k.a. bugs). But in my experience, you save your team a lot more time and energy in the long run by preferring to read and understand existing code.