Alternatively, potentially valuable business tools, that return their investment in a short period of time. The most interesting uses of VR that I've seen have all been business related, rather than games or entertainment.
Architecture is one obvious case (I almost took a job working for a company that did VR for architecture, until I found out I wouldn't be working with the VR part), it gives you an unprecedented sense of scale that's otherwise not possible in regular imaging.
The business opportunities for VR are much more interesting than the entertainment ones, in my opinion.