It's really amusing that Microsoft gets higher regard than Amazon. Did everyone forget about Win10 telemetry that you can't disable (without having an Enterprise license)? Ads in the OS itself?
* - Note this does not mean that it's not being or will not be used maliciously in the future. The jury is still out.
Instead, I feel like there are really smart people in the rest of the companies, even considering that some of them have evil intentions.