Without taking Intel's side there's another perspective.
Meltdown/Spectre are severe and perhaps even unprecedented security problems but if you put them in the overall security context there are many other issues that outrank them at least from the perspective of non-technical users.
1. A majority of Americans using credit had their private data compromised in the 2017 Equifax breach. [0] That's just one of what are now countless breaches of data. The damage from Meltdown/Spectre is somewhat theoretical at this point whereas the data breaches have led to real fraud against countless individuals and business.
2. Even recent OS versions have large numbers of security bugs--see Greg Kroah-Hartmann's comments on obsolete kernels for specific Linux examples. [1]
3. State actors ranging from the US to North Korea have well-funded operations to steal or corrupt data. If they really want your data they will probably get it even if Meltdown/Spectre had not been discovered.
Finally it's only fair to point out that some of the claims of Intel being disingenuous on the august Hacker News forum [2] turned out to be overblown--other processors are subject to some of the same problems and many users will not notice much difference in the patched systems.
[0] https://www.consumer.ftc.gov/blog/2017/09/equifax-data-breac...
[1] http://kroah.com/log/blog/2018/01/06/meltdown-status/
[2] https://news.ycombinator.com/item?id=16064545