Feels like the people who still listen to radio are the people who don’t have smartphones: age-based. I only have one friend whom I know listens to the radio, and that in his car.
I guess I just assume that radio is just for the elderly.
I guess I just assume that radio is just for the elderly.
My unwittingly inflammatory comment was justifiably (it turns out) downvoted as my assumption turns out to be quite incorrect.
I looked up some stats (just free ones) and indeed, radio listenership turns out to be quite high (mid 90% of age band) pretty uniformly across age bands (which Nielson calles "millenial" "Gen X" and "boomer"). This is not the case of TV, which has noticeably higher penetration in boomers compared to younger demographic groups. These are WAU numbers so some groups may spend a higher percentage of time listening, but I couldn't find that data.
I am quite surprised to learn this.
https://www.marketingcharts.com/demographics-and-audiences/h...
https://www.marketingcharts.com/demographics-and-audiences/m...
Jokes aside, my girlfriend upgraded to a LG V30 specifically because I bought one and discovered it had an enabled FM tuner by accident.
Is 34 considered elderly?
Regardless of local radio choice, some people just aren't radio fans. If you are into EDM, for example, you probably won't find satisfaction in radio.
Another factor is how much friction there is in your particular car and car stereo for hooking up your smartphone. Not all cars have Bluetooth and those that do may not have it for audio (voice calls only). Finally even if your car has an aux input it may not be in a convenient place. For short trips you may not want to spend the overhead hooking up your phone each time.
So there are many factors that go into whether an individual is a "radio person" besides age.
considering the number of billboards and other advertisements there is a big following in the general populace. many rating services would dispute that it is consumed only by the elderly.