Customers actually could turn to AMD... their offerings are very competitive right now.
My next home PC will be Ryzen 2 at some point this year.
I know my box is overkill for my needs now, but upgradeability is a big plus for me; I'm only using 16GB of RAM, but could up that to 128GB, and maybe I might swap out the CPU for a 64-core Zen4+ in 2022. For reference, my last dev box is from 2010[1](!) which I upgraded over time and this strategy has served me well. YMMV.
1. Westmere - 1st Gen 'Intel Core'
This bug and Intel's response is very good timing for AMD though.
Unfortunately the legal process was far too slow and the penalties were a pittance compared to the profits.
It benefits all of us to have a competitive market for x86 CPUs.