Sorry to be snippy, but: Come on man, do I really need to explain this one? Sudden loss of employment is incredibly disruptive at best, and for many it's a significant financial hardship.
> You'd take the job because it is paying you.
So is Amazon. And they're offering Amazon equity, which is killing it recently. So, again, why would I take a job at a high risk venture if there's no potential lottery ticket?
> Startups pay in equity because they don't have cash.
Yeah, exactly. Startups can't afford to compete with Amazon on salary.
> Those chasing Klondike gold.
Come on, as opposed to most startup founders? Anyone who has taken even a seed round is chasing klondike gold as well.