I would consider myself as one of the ones who have spent a ton of time creating my 1 playlist. Its really hard to find new artists. It works almost like highschool. There are little groups of artists who sound similar and know each other. Once you find 1 its easy to find the rest of the group, however finding that first 1 can be extremely hard.
I easily go through 200+ new songs every week by artists that are supposed to be similar but are not.
It doesn't help when I like a somewhat different genre then mainstream.