They've diluted their brand significantly too; originally they were quite distinct from laptops but now there's a lot of crossover. And far too many models - a local comparison site pulls up 35 different Asus netbook models - how am I meant to know the difference between a 1000HA, 1008HA, 1000HE...
I doubt it's such a big deal to most people, but their move towards Windows really puts me off too. Having the original Eee run Linux was a big draw to me.